Found Around: Additional Perspective on SXSW 2011
Written by Aidan Rush Posted in: Found Around on January 28, 2011
By now you may have watched the latest TrueDIY episode, Make The Most Of SXSW 2011. (No? Well, go check it out!) Now that you've watched it we'd like to share an article written by one of the featured panelists, Luke Garro (Antler Agency / Piebald), which touches on a few topics that weren't mentioned in the video. If somehow after watching our video and reading Luke's article you still have questions about South By Southwest, just ask them in the comments! We're more than happy to lend our advice.
-Aidan
(Antler Agency) How to Prepare for SXSW 2011
Credit: Luke Garro
We’re nearing the end of January, and for people in the music industry that means one thing…time to finalize plans for SXSW 2011. Whether you are a band, manager, booking agent, record label, media outlet, tech start-up or just an old fashioned fan, it’s imperative that you properly prepare for your trip to SXSW. I’ve outlined a series of questions and thoughts that will help you do just that.
What are your goals?
First and foremost, make a list of what you are going to accomplish at SXSW. Getting down to Austin is an investment of both time and money, so make your spend worthwhile by calculating what the results of your actions are going to be. Putting these down on paper will help you outline the events you need to be present at, the people you need to talk to, the conversations you need to have and the materials you need to bring to get your message across and achieve success.
