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If you're a musician, it's safe to say you have a Facebook account promoting your music. But how many of those people who "like" you actually see your updates come across their news feed? Facebook uses an algorithm called EdgeRank to determine which of your news shows up in the Top News section of newsfeed. Obviously, it's very advantageous to appear as frequently as possible in the Top News section, so adhering to Clyde Smith's advice on how to do just that in the article below would be a good idea!

-Aidan

(Hypebot) 10 Tips To Get Your Music News & Content Into Facebook's Top News Feed

Credit: Clyde Smith of Flux Research

Since Facebook separated its News Feed into Top News and Most Recent, it's become really important to get into the Top News feed which is the default and where you're most likely to be seen. If not, despite all the fans who liked your account or your band's Facebook Page, much of what you do is likely to go unnoticed. And that means that learning more about EdgeRank, the algorithm which decides who's in and who's out, is key to marketing your music on Facebook.

In a white paper released earlier this year, Facebook's EdgeRank: How to Make Sure You're in the News Feed, Buddy Media shares ten tips for getting your content in Top News, from show announcements to MP3 downloads: "Overall, EdgeRank is based on three factors: affinity, weight and relevancy. When multiplied together, they have the ability to push your content to the News Feed's 'Top News,' where fans will be able to see what your brands has to say. For instance, an image with dozens of Comments will have a higher affinity score than a status update with a few 'Likes." In addition, an object's relevancy will help determine how high it will appear within the 'Top News.'"

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