As the little band that could starts gaining momentum, the need for supporting personnel is sure to pick up as well. We've covered the topic in our TrueDIY profile of Adam Ritchie, but here's some additional insight from Indie on the Move.
articles Archive: Jenna Coe
[caption id="attachment_7766" align="alignright" width="135" caption="Sample QR Code"][/caption] Headed to SXSW or promoting a new single? You'll want to share your music with as many people as possible, but giving away CDs surely isn't the most economical way to do that. While there are a few alternatives out there, namely download cards, one that's free and gaining traction is the QR code.
[caption id="attachment_7441" align="alignright" width="150" caption="Alex Holz"][/caption] Having the natural aptitude and creativity to write original songs is great, but performing and recording cover songs may be the secret link to drawing in more fans and making money. By selling your cover songs on your digital album, you'll improve your band's search engine optimization and create common ground with prospective fans.
Most of us are painfully aware that becoming successful in the music industry can be a trying endeavor, but there is hope! With the right tools you can make better business decisions to further your career. In his Hypebot blog post, Hisham Dahud gives 6 quick tips that aim to help musicians think through their business decisions and become successful at everything from building a team to ordering the right merch.
The most crucial component of "making it" in the music industry could perhaps be proper networking. Building strong business relationships through connections is one of the best ways to stay relevant and preserve the longevity of your career.
Back in August we sat down with Dave Martineau of the band Bearstronaut to discuss their reliance on band meetings. If the amount of content space this topic takes up on music industry/band advice blogs across the web is any indication of its relevance and importance, then how to conduct productive band meetings is constantly on the minds of musicians everywhere, and important enough for us to post another article on the topic.
Just because you may still be working at your local Starbuck's to tie up the loose ends doesn't mean you can't generate revenue from your music. Corporate sponsorships, for example, are one suggestion Padma Gillen gives to musicians in his Music Think Tank article inspired by the New Rockstar Philosophy blog.
Over the years, technology has become a critical tool for enabling artist success in the music industry. If you don't have an online presence, you may never be noticed! Maintaining your social networking sites, unique band site and email should be an organized, daily routine for your band.
We've talked about Facebook, Myspace, Twitter and many other online methods of communicating with fans, but what about smartphone apps? Foursquare, the location-based social networking app, can be a great way to create sales promos, engage fans, and draw them to shows. In her Hypebot article, Alison McCarthy details 5 ways you can utilize this app on-the-go for your band's benefit! What apps do you find most useful for your band? Read the full article below and leave us a comment! -Jenna (Hypebot) 5 Ways Artists Can Use Foursquare to Engage Fans Credit: Alison McCarthy In an interview at MIDEM, Foursquare co-founder Naveen Selvadurai said the location-based social network is now valued at more than $250 million with over 6 million users, potentially increasing to 10 million by June.
We are now a week into February and the new year is well under way! It's time to get the ball rolling and set some attainable music business goals for 2011. In an article on the Ariel Publicity blog, Stefan Malliet outlines the key factors in establishing your main objectives in music -- everything from branding to personal health.