Without a doubt Amanda Palmer is a tour du force in the music industry, constantly breaking away from industry norms while creating new and impressive ways to thrive artistically. However, what I’m finding more interesting than Palmer’s Kickstarter campaign is the launch of her LoanSpark Collective and the term she’s coined “Creative Interest.”
articles Archive: Jem Bahaijoub
Remember the good old days when you would gather your favorite pictures, articles and photos and stick them in a scrapbook? Or pin postcards and notes on your kitchen pin board? Well, the art of the keepsake has just gone digital.
You’ve done it again. You’ve given away a free track from your latest album. It’s on your website. You’ve talked about it on Facebook. Job done, you think. Well think again.
So this is it. The final installment in my series on mobile marketing for independent musicians (sob!). We’ve discussed the reality. We’ve established the importance of strategy. Now it’s time to talk tools!
2011 was the year of absorbing, observing and conversing about mobile marketing. 2012 is all about getting amongst it.
This is the first blog post in a three-part series attempting to demystify the issue of mobile marketing. I’ll be exploring the foundations of a solid mobile marketing strategy for musicians and identifying what tools are out there for the DIY music community.
Album finished? Check. Tour dates? Check. Press photos? Check. Press release? Check. Biography? Urgh!