Found Around: Bands on Foursquare? Apps-olutely!
Written by Jenna Coe Posted in: Found Around on February 14, 2011
We've talked about Facebook, Myspace, Twitter and many other online methods of communicating with fans, but what about smartphone apps? Foursquare, the location-based social networking app, can be a great way to create sales promos, engage fans, and draw them to shows. In her Hypebot article, Alison McCarthy details 5 ways you can utilize this app on-the-go for your band's benefit! What apps do you find most useful for your band?
Read the full article below and leave us a comment!
-Jenna
(Hypebot) 5 Ways Artists Can Use Foursquare to Engage Fans
Credit: Alison McCarthy
In an interview at MIDEM, Foursquare co-founder Naveen Selvadurai said the location-based social network is now valued at more than $250 million with over 6 million users, potentially increasing to 10 million by June. Though Foursquare is now seeing increased competition from Facebook and Twitter which have both recently integrated their own location-based services, Foursquare's staggering growth in 2010 looks like it will continue to flourish into 2011.
Where's The Music?
Foursquare describes its goal as "getting users out of the house," and one way in which they do this is by offering local businesses a Merchant Platform to attract and retain customers. Through this platform, a user checks in at a specific venue and is presented with a special offer – usually a mobile coupon, small prize or discount – to entice them to keep coming back. In addition, brands (either with physical locations or without) can create their own profiles to further interact with customers.
