Marketing: Articles & interviews lending advice on the less concrete yet essential marketing components of your music career.

Boston’s Newest Rehearsal Facility: Studio 52

Written by Mike Harmon | Posted in: Marketing on May 15, 2012

Studio 52 is a newly renovated community artist space located in the heart of Allston. Unlike some facilities in the area, Studio 52 provides a clean and inspiring space for artists to practice their craft and hone their creativity.

Contemplating the Auto Industry’s Role in Music Discovery

Written by Aidan Rush | Posted in: Marketing on March 30, 2012

As the digital music revolution progresses, it’s becoming increasingly apparent that the auto industry is one of the largest frontiers left to conquer. Think about it. As of July 2008, 112 million people commute to work via car, 86% (97 million) of them doing so alone in their own car.

The Death of Creativity

Written by Paul Adler | Posted in: Marketing on February 21, 2012

A common trope of postmodernity is that everything has been said and done—no thought is original; nothing said, no matter how well-articulated or gussied-up, is new. Here in America, we are a society of sloganeering, of rehashed social notions, of the laughably-predictable media narrative, and of the cheap, trite sort of recycled platitudes to which the ignorant perpetually subscribe.

Why You Need Musicians Insurance

Written by Mike Harmon | Posted in: Marketing on October 20, 2011

Life as a professional musician these days often means being self-sufficient, self-sustaining, and self-employed. You may throughout your career work with different bands, be signed to different labels, or work for different companies that help shape the story you tell.

Better Than The Van and Hello A Show

Written by Aidan Rush | Posted in: Marketing on October 13, 2011

Touring as a burgeoning musician is financially challenging, especially in today's economy. Imagine if you could tour while sleeping under a roof for free, and build your industry network while you're at it.

Creative Merchandising 101

Written by Indie Ambassador | Posted in: Marketing on August 25, 2011

More goes into impressive merchandise sales numbers than meets the eye. For one, there's the marketing research that needs to be done beforehand so that you have product fans actually want to buy.

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