Written by Anishka George | Posted in: Marketing on June 19, 2012
Ever wonder how a publisher thinks or what a music supervisor looks for in a song? What about what it takes to be a music supervisor? Continue reading to see what Michele Wernick of Secret Road Music Services has to say.
Written by Cheryl Rafuse | Posted in: Marketing on June 06, 2012
I learned a couple things through the event’s planning and execution that I’d love to share with you. Hopefully these lessons learned will better prepare you to host your own DIY gigs!
Written by Laura Maxwell | Posted in: Marketing on June 04, 2012
So you've got 5,000 fans. Congratulations! To get to this point, you've very likely asked everyone you know to "like" your Fan Page, posted awesome videos from shows, and even given away some free CDs. So how do you up the ante?
Written by Cheryl Rafuse | Posted in: Marketing on June 01, 2012
The reason you should go see Against Me! is because they are a radical band with a penchant for putting on high-energy, intense shows. But how the media is starting to spin it is a little different since Laura’s coming out.
Written by Aidan Rush | Posted in: Marketing on May 30, 2012
While it’s all good and well to announce things like tour dates and new releases via tweet or Facebook status, you’re selling yourself short if you don’t make a legitimate press release to send out to established media outlets as well.
Written by Mike Harmon | Posted in: Marketing on May 24, 2012
Whether you’re an artist that has done a branded video session before, or are planning a session for the coming weeks, it’s important to know how to make the best out of your session.
Written by Mike Harmon | Posted in: Marketing on May 15, 2012
Studio 52 is a newly renovated community artist space located in the heart of Allston. Unlike some facilities in the area, Studio 52 provides a clean and inspiring space for artists to practice their craft and hone their creativity.
Written by Mike Harmon | Posted in: Marketing on April 26, 2012
Whether a major label is pumping millions of dollars into a nationwide radio campaign for the next big hit or a college student is playing their friends’ band during their 1-hour radio show once a week, radio has become ingrained in the music industry’s business model.
Written by Jem Bahaijoub | Posted in: Marketing on April 17, 2012
Remember the good old days when you would gather your favorite pictures, articles and photos and stick them in a scrapbook? Or pin postcards and notes on your kitchen pin board? Well, the art of the keepsake has just gone digital.
Written by Aidan Rush | Posted in: Marketing on March 30, 2012
As the digital music revolution progresses, it’s becoming increasingly apparent that the auto industry is one of the largest frontiers left to conquer. Think about it. As of July 2008, 112 million people commute to work via car, 86% (97 million) of them doing so alone in their own car.