Marketing: Articles & interviews lending advice on the less concrete yet essential marketing components of your music career.

The Anatomy of a Press Release for Bands

Written by Aidan Rush | Posted in: Marketing on May 30, 2012

While it’s all good and well to announce things like tour dates and new releases via tweet or Facebook status, you’re selling yourself short if you don’t make a legitimate press release to send out to established media outlets as well.

Capitalizing on your Branded Session

Written by Mike Harmon | Posted in: Marketing on May 24, 2012

Whether you’re an artist that has done a branded video session before, or are planning a session for the coming weeks, it’s important to know how to make the best out of your session.

Boston’s Newest Rehearsal Facility: Studio 52

Written by Mike Harmon | Posted in: Marketing on May 15, 2012

Studio 52 is a newly renovated community artist space located in the heart of Allston. Unlike some facilities in the area, Studio 52 provides a clean and inspiring space for artists to practice their craft and hone their creativity.

Navigating Radio Placement as an Independent Artist

Written by Mike Harmon | Posted in: Marketing on April 26, 2012

Whether a major label is pumping millions of dollars into a nationwide radio campaign for the next big hit or a college student is playing their friends’ band during their 1-hour radio show once a week, radio has become ingrained in the music industry’s business model.

Contemplating the Auto Industry’s Role in Music Discovery

Written by Aidan Rush | Posted in: Marketing on March 30, 2012

As the digital music revolution progresses, it’s becoming increasingly apparent that the auto industry is one of the largest frontiers left to conquer. Think about it. As of July 2008, 112 million people commute to work via car, 86% (97 million) of them doing so alone in their own car.

Back to Top

View More