Buzz: Articles & interviews lending advice on the less concrete yet essential marketing components of your music career.
Boston’s Newest Rehearsal Facility: Studio 52
Written by Mike Harmon | Posted in: Buzz on May 15, 2012
Studio 52 is a newly renovated community artist space located in the heart of Allston. Unlike some facilities in the area, Studio 52 provides a clean and inspiring space for artists to practice their craft and hone their creativity.
Navigating Radio Placement as an Independent Artist
Written by Mike Harmon | Posted in: Buzz on April 26, 2012
Whether a major label is pumping millions of dollars into a nationwide radio campaign for the next big hit or a college student is playing their friends’ band during their 1-hour radio show once a week, radio has become ingrained in the music industry’s business model.
Pictures Speak Louder Than Words - A Musician’s Guide To Pinterest
Written by Jem Bahaijoub | Posted in: Buzz on April 17, 2012
Remember the good old days when you would gather your favorite pictures, articles and photos and stick them in a scrapbook? Or pin postcards and notes on your kitchen pin board? Well, the art of the keepsake has just gone digital.
Contemplating the Auto Industry’s Role in Music Discovery
Written by Aidan Rush | Posted in: Buzz on March 30, 2012
As the digital music revolution progresses, it’s becoming increasingly apparent that the auto industry is one of the largest frontiers left to conquer. Think about it. As of July 2008, 112 million people commute to work via car, 86% (97 million) of them doing so alone in their own car.
On The Merits of Busking (No, It’s Not Some Sort of Animal Mating Ritual)
Written by Paul Adler | Posted in: Buzz on March 28, 2012
I’ve been thinking of busking, lately. It seems overt in its appeal to me, based not only on the pragmatic aspects of the craft, but its more ideological notions, as well.
There’s more to a Free Music Campaign than Free Music…
Written by Jem Bahaijoub | Posted in: Buzz on March 07, 2012
You’ve done it again. You’ve given away a free track from your latest album. It’s on your website. You’ve talked about it on Facebook. Job done, you think. Well think again.
Marketing your Band’s College Show
Written by Mike Harmon | Posted in: Buzz on February 22, 2012
Marketing your college show is no easy A (pun intended). Though there are thousands of students with all sorts of personalities, interests, and characteristics, a college campus can be an easy place to get lost in the mix.
The Death of Creativity
Written by Paul Adler | Posted in: Buzz on February 21, 2012
A common trope of postmodernity is that everything has been said and done—no thought is original; nothing said, no matter how well-articulated or gussied-up, is new. Here in America, we are a society of sloganeering, of rehashed social notions, of the laughably-predictable media narrative, and of the cheap, trite sort of recycled platitudes to which the ignorant perpetually subscribe.
So You Wanna Get Your Music on Blogs?
Written by Kenny Mac | Posted in: Buzz on February 16, 2012
Getting your music blogged about is one of the best ways to help your band grow on the Internet. Believe it or not, bloggers are some of the most powerful and influential people in the music industry. Sure, some of them are reclusive nerds slouched over glowing screens in their parents' basement, but an increasing number of bloggers are producers, managers, A&R guys, and musicians themselves.
Mobile Marketing for Independent Artists: Tools
Written by Jem Bahaijoub | Posted in: Buzz on February 13, 2012
So this is it. The final installment in my series on mobile marketing for independent musicians (sob!). We’ve discussed the reality. We’ve established the importance of strategy. Now it’s time to talk tools!