Found Around: Can you Imagine the Music Industry of 2012?
Written by Aidan Rush Posted in: Found Around on August 05, 2010
If Live Nation head honcho Irving Azoff’s tweets are any indication of the big boys being out of touch with every important aspect of their business, then we might as well just say hell with the old school and push forward with all that the digital age has to offer. The possibilities, if that route were embraced by everyone in all levels of the industry, are breathtaking. Luckily for us, producer/manager/blogger Wesley Verhoeve took the time to spell out those very possibilities intelligently. From labels offering subscription-based incentives to creative merch packages at live shows, Verhoeve outlines the potential of 2012 in this fantastic fictional article. Read the whole thing below, and get motivated to turn these dreams into realities!
-Aidan
(Wesley Verhoeve) 2012 (Or The Year We Finally Took Music Back)
Man, I remember what the music industry was like in 2010. It was still recovering from 1-2 punch of the Great Fraud of the 1990′s and the Digital Disaster of the 2000′s, but some light was already visible at the end of the tunnel. I’m so glad to see how we’ve evolved as a business. Just a few examples of my interactions with music in the last week or so:
Radio – As I make my way through the city I’m listening to HOT97, on my phone, and Funkmaster Flex plays the new Capone ‘N Noreaga single. I love it. He mentions I can order their new album through HOT97′s (mobile) website or via txt for $4.99, and it comes with two exclusive bonus tracks of Capone ‘N Noreage’s interview with Angie Martinez and a great 6 minute on-air freestyle they did with Peter Rosenberg. I txt CNNWar3 to HOT97 and 5 minutes later the album has downloaded to my Apple Music Locker^ in the cloud. HOT97 receives areferral fee for the sale. I switch from HOT97 to iTunes on my phone and start playing the album from the cloud. Once I get to my apartment I switch to iTunes on my computer and continue playing it while using Not.es*, a start-up app purchased by Apple and integrated into iTunes, to nerd out and read the liner notes, lyrics and credits. Not.es also lists the samples used, and I can purchase the original songs that are being sampled right there with one click. I buy a Bobby Farin track that is listed as a sample for $0.49, and Capone ‘N Noreaga receive a referral fee.
