Found Around: Five Reasonable Actions to Push Fans Online
Written by Lynsey Grey Posted in: Found Around on March 15, 2011
The ability to drive fans to your website efficiently is an important asset to any band or musician. Marcus Taylor of the Musician's Guide recently posted an article on Music Think Tankthat listed a few methods to drive traffic to your website through offline promotion. While it sometimes seems the things bands and musicians must do to achieve substantial online traction are costly and time-consuming, Marcus' five tips are extremely reasonable in terms of money and time spent. From putting QR Codes on merch and promo items, posting stickers in densely populated areas to mentioning your website (and what fans can find there) while on stage, all of his ideas can be found below!
-Lynsey
(MTT) How Can You Drive Your Fans From Offline To Online
Credit: Marcus Taylor
To get someone to visit your band’s website, they need to have the intent to do so – put in other words, they need to get something out of it for it to be worth their time, which is why “check out our website” is about as effective as saying “we don’t have a website” as there really is no incentive offered for them to do so.
