Found Around: How Did You Become a Fan?
Written by Aidan Rush Posted in: Found Around on August 30, 2010
Bands will always want more fans. Fans, for the most part, are always open to discovering new bands. So if that’s the case, why do artists tend to get the short end of the stick in this seemingly symbiotic relationship? Perhaps the best way for musicians to go about obtaining more fans is to look in the mirror and see how they came to adore their favorite bands. Music Think Tank posted an excellent article on that very topic, documenting how writer Marcus Taylor became a fan of Jason Mraz. As you will see, artists these days attract more through their stories and personality than their music, something Mr. Mraz has mastered. Read the article below and start remembering how your favorite star seduced you into their tribe!
-Aidan
(Music Think Tank) Why You Should Learn to Build Fans by Being a Fan
As musicians, it’s almost guaranteed that at some point you will have said or at least thought “I need more fans!”, and while there are countless blogs, resources, and gig slots open for you to act on that, I often feel that the best way to learn why someone does something is to be that someone – or as they say “take a step into their shoes”. So I thought I would apply that theory to building fans and work out why I recently became a loyal fan of the artist Jason Mraz – what was the psychology and marketing that really made me warm to not just his music, but him as a artist (or brand). I wanted to know how I went from being just aware of his hit single ‘I’m Yours’ to downloading albums of tracks, checking out his videos and tour dates - what steps did I go through as a fan, and what breadcrumbs did he leave online to turn me into a fan?
