Found Around: Stream Music in Your Car?
Written by Aidan Rush Posted in: Found Around on March 10, 2011
It's been theorized for some time now that the automobile industry and your living room are the largest untapped markets for streaming music services. Streaming company MOG is now trying to become the first on-demand service available in your car's dashboard and your TV at home. In the New York Times article below, Ben Sisario compares their in-car product to existing services SIRIUS and XM, and explains how much of an impact streaming services' existence in these locations could have on the music industry. But, more importantly, what could this mean for you? Getting your music on MOG is easier than you think, and if you succeed in doing that, your music could be easily accessible during the commutes of Americans every day!
-Aidan
(New York Times) Mog, the Digital Music Service, Takes Aim at the TV and the Car
Credit: Ben Sisario
For years, digital music has been confined mostly to traditional computers and phones. But that limitation is slowly disappearing as the market shifts toward cloud services, which stream content from remote servers, allowing anything with an Internet connection — like smart TVs or Blu-ray players — to become portals for vast libraries of entertainment. One music streaming service, Mog, is counting on this change to draw new subscribers and help it stand out in a crowded field. On Tuesday, the company will announce a string of deals that could introduce it to millions of potential new customers. LG, Samsung and Vizio will incorporate Mog into their Internet-ready televisions and other devices, and the service will become available on Sonos, a wireless system for managing music throughout the house.
