Found Around: The 3 Basic Pillars of a Music Marketing Campaign
Written by Lynsey Grey Posted in: Found Around on May 23, 2011
Music Think Tank recently posted an article by Ariel Hyatt of Ariel Publicity regarding the 3 basics of marketing for a musician. Hyatt writes that the three most crucial elements to any marketing campaign are newsletters, product lines, and polls, and references Amanda Palmer in regards to the way she constantly enforces a connection with her fans. The article provides some information about free services that may help with your marketing efforts. Have you tried any of these tactics? How did they work or how are they working for you? Leave any and all comments below!
-Lynsey
(MTT) 3 Musician Marketing Basics: Newsletter, Products & Polls
Credit: Ariel Hyatt
I’m just back from the mighty ASCAP Expo in Los Angeles. I learned so much from the hundreds of artists I spoke to over the 3 days there and I boarded the plane with a whole new perspective on just how confronting marketing and social media is to 90% of artists. You guys REALLY hate this stuff. You hate it so much that I literally felt like I had been beaten up over the concerns, complaints and sheer confusion directed my way.
So I will kick off with this:
Making it in music is HARD. No matter what side of the fence you are on. My friends who are managers and agents and club owners work just as hard as my artist friends. And, music industry professionals are still getting laid off left and right. This game (if you choose to play it) is not for the meek! And now you, the artist are required to do a WHOLE LOT MORE than you might have 7, 8, 9 or 10 years ago (if you were lucky enough to have a label).
But here’s the thing:
The basic rules for success are still the same.
They have always been the same and those artists who understand this succeed: To Increase Your Bottom Line (no matter how you define your bottom line) you MUST focus on your fans! The first step towards this is building rapport with everyone you come into contact with in person, social media and on your email list.
