Found Around: The Argument FOR 1000 True Fans
Written by Aidan Rush Posted in: Found Around on March 03, 2011
How many true fans do you have? The concept of 1000 true fans has grown to become a polarizing one in the music industry – some believe it to be the magic number to strive for when trying to make a living through your music, others find it meaningless. Of course, the terms “true fan” and “living” are subjective, but the debate rages on. In the article below, music marketer and publicist James Chatman interviews Australian artist Tim Levinson on his views of this theory, during which he touches on why he believes in it and what you need to do to grow your following of die-hard fans.
-Aidan
(MTT) The Theory of 1000 True Fans
Credit: Ariel Hyatt, James Chatman, and Tim Levinson
Greetings from Western Australia! As I type this I am in the backseat of a car driving from Perth to Margaret River to enjoy a day of wine tasting and beach before I teach a masterclass to local musicians. I have been invited here by The West Australian Music Industry Association to kick off their workshop series and have so far met and presented to over 200 musicians, labels owners, music industry students and managers. This is my third visit to Australia in 18 months and I love this country. I have been welcome here and have met lifelong friends and some of the most wonderful musicians (knows as “musos” in Aussie speak) on earth. I’m not saying this to brag or boast, I am saying this to introduce and make a point about 1,000 true fans.
Music Think Tank is read by not only artists but also by people who work in and who aspire to work in the music business.
