Found Around: The Evolution of Music Branding
Written by Aidan Rush Posted in: Found Around on May 16, 2011
Love her or hate her, there's no denying that Lady Gaga's recent partnership with Zynga's Farmville is pretty cool. In a great case of innovative marketing, Farmville users (all 46 million of them) can now experience "GagaVille," the new neighbor on the block full of Lady Gaga branding and songs. This collaboration is just another example of the marketing opportunities available to the forward thinker in today's music industry. Check out the details below, and let us know if you have any GagaVille feedback in the comments!
-Aidan
(Entertainment Weekly) Lady Gaga will stream songs from 'Born This Way' on 'FarmVille'
Credit: Darren Franich
The 46 million people who playFarmVille every month are getting an eccentric new neighbor. This morning, social gaming company Zynga announced a partnership with Lady Gaga, which will allow users to stream songs from Gaga’s forthcoming Born This Way before the album is released on May 23.
Players will visit a neighboring farm, “GagaVille,” where they can undertake lightweight tasks to unlock tracks from Born This Way. It’s not the first time that a musician has partnered with a gaming company — Guns n’ Roses released “Shackler’s Revenge” on Rock Band 2, and Zynga worked with Dr. Dre and Snoop Dogg on partnerships through their popular Mafia Warsgame — but given the near-messianic cult of Gaga and the massive FarmVille user population, it’s certainly a noteworthy moment in the evolution of pop music branding.
