Found Around: Networking in the Music Industry
Written by Jenna Coe Posted in: Found Around on February 23, 2011
The most crucial component of "making it" in the music industry could perhaps be proper networking. Building strong business relationships through connections is one of the best ways to stay relevant and preserve the longevity of your career. Diane Helbig explains everything from initial preparation to social networking in her article "The 59 Commandments of Business Networking," and most importantly emphasizes that it's not all about the selling -- it's about creating a solid contact base.
-Jenna
(Yellowbook 360) The 59 Commandments of Business Networking
Credit: Diane Helbig
Business networking is one of the most effective marketing and prospecting tools you can use to grow your business. Of course, done incorrectly it can actually be harmful to your business. Somewhere down the road salespeople were given the idea that business networking meant pitching and selling. Eek! Nothing could be further from the truth. Of course, if you don’t plan on being in business for very long, then by all means pitch and sell. If you plan to switch companies often, have at it! If, on the other hand, you plan on building a great business that will stand the test of time, don’t pitch and sell when you are networking.
