Found Around: Treat Artists like Start Ups?
Written by Aidan Rush Posted in: Found Around on September 28, 2010
You may remember the Wesley Verhoeve articles that we've featured in the past detailing the future of the music industry and what might happen if artists began acting more like entrepreneurs. Mr. Verhoeve comes from a business background, so it makes sense he would write spellbinding pieces on the possibilities of artist/business integration. In his most recent blog post, Wesley covers topics ranging from angel investors and VC firms to enhanced artist development and increased job creation for the entire music industry. The article is available in its entirety below, take some notes and start investing/looking for investors ASAP!
-Aidan
(Wesley Verhoeve) The Music Venture Capital Business Model (Or A New Perspective)
As the music business evolves and moves beyond the antiquated copyright exploitation model, it makes increasing amounts of sense to further explore the thoughts I’ve shared on the parallels between the future of our business and the current ways of the venture capital/tech start-up world. Every artist (the creative)and their manager (the business person, and together with the artist the product developer) should consider themselves creative entrepreneurs, not much different from the small team of Dave (the graphic designer/artist), Jason (the product developer) and Spencer(the business guy) at online portfolio start-up Carbonmade.
