In this week’s episode of Indie Ambassador TV, we caught up with former Sidehatch teammate, entrepreneur and road warrior Ben Hoffman to see how he conducts musically and socially productive tours on a budget. Many musicians tend to overlook the intricacies of touring and are forced to learn from their mistakes.
iatv Archive: August, 2010
In a perfect world, a band’s music would speak for itself and marketing would be triggered organically via word of mouth from adoring fans. In that perfect world, you would show up to packed venues on your first independently funded national tour without having to compromise your rock star persona with humble marketing campaigns spread across expansive social networks.
There was once a time when the idea of wedding music and video was so mind blowing it gave birth to an entire television network. But, humans get bored easily, and soon enough music videos were so painfully mediocre and commonplace that no one cared.