Anyone who’s read the story of Company of Thieves as told by lead singer Genevieve Schatz has an idea of the adversity she’s overcome throughout her lifetime. But hers is not a step and repeat tale of black and white triumph where tickets and albums sold are the only measuring sticks of success.
iatv Archive: February, 2012
There was once a time when music business deals were made for the sake of music, not the other way around. When people worked predominantly on their word and did not place ultimate power in a signature on a contract.
Think of all the ways your favorite musicians try to break down the barrier between them and you. Some emphasize their personality in Direct to Fan interaction via social media, others make sure to meet their fans at concerts, and a good amount hold contests of some sort to give select fans a really special experience. Adam Arcuragi does a commendable job of connecting with his fan base, but in ways not mentioned above.
Your band has an arsenal of covers prepared for the right time -- every band does. But would your band commit to the plunge of playing a club residency where covers are what's expected? Boston's Green Line Inbound did, and it's paid great dividends for them so far.
Watch Mirror Lady play unreleased track "For Good" live on Indie Ambassador TV. Raybans and brightly colored thrift-store sweaters and miniature keyboards and a mic’d boom box. OK, the tune might not stack up to Julie Andrews’ original or Coltrane’s saxxy interpretation, but these are a few of Mirror Lady’s Favorite Things.