Indie Ambassador

Of all there is to know about LA via Provo quartet Eyes Lips Eyes, know this: They’re responsible for the best music video of all time. Of all time! We’ll let Taylor have her moment, but any thing she’ll ever create won’t hold a candle to Eyes Lips Eyes’ “I Worked My Thighs For Eyes Lips Eyes” promotional Pledge Music video.

OK, so maybe this video isn’t a music video in the strictest sense of the word, but it’s moving picture and there’s a band involved so we’re going to count it. The premise? Well that’s simple. Eyes Lips Eyes thought, and correctly so, that they’d get more attention and follow through on their Pledge Music campaign if they made a video that stood out. So, they dolled themselves up in spandex and some A-cup sports bras, and proceeded to instruct viewers on how they could improve their social lives by working out their thighs to Eyes Lips Eyes.

If you can’t tell already, I think it’s a fantastic idea. So did their fans, who demonstrated their appreciation by pledging 107% of the final goal. Of course, there was more incentive for fans to pledge aside from the pull of a video featuring hairy thighs, like a “Signed Trash Can Package” and a private performance, but there’s no question this video helped them get noticed.

The addition of the video adds to their reputation as exceptionally hard workers—a reputation that was solidified when the band chose to release one single, b-side, and video per month for a year between summer ’10 and summer ’11. That’s one way to get to know your new work environment!

Watch the band play “Never Alone” in the Presskit.to bus above, and catch them live if you live in Florida--they embarked on their sunshine state tour just yesterday!